Hello
Welcome to Sturgis Jewelry. Our original designs by John Willers are handcrafted with care in sterling silver and solid gold in downtown LA.
Read more about usWe're open
Visit our store at 1049 Main St Sturgis where you can see our full range during the Sturgis Rally! Follow us on IG to see our upcoming events in the US and Australia. Our online store is always open.

Jewelry Collections
Jewelry by Type
Our story
All our designs were born from the wild and creative mind of John Willers. Now our items are handcrafted in a small, family-run facility in downtown LA, overseen by John’s daughter and son.
Handcrafted
We celebrate the skill of hand-carved waxes rather than digital design and 3D printing. Hand-carved items have character. Each item is just a little bit unique. We think that’s pretty cool.
The craftsmanship is incredible!
Wonderful customer service and stunning jewelry that truly sells itself. The craftsmanship is incredible! For the love of motorcycles and jewelry pieces that stay with you wherever your ride takes you.
Sustainable and Ethical ✓
We use 100% recycled metals and responsibly sourced gemstones. All our items are handcrafted in the USA and we ensure everyone involved is paid a good, living wage.
Lifetime Guarantee ✓
We offer a Lifetime Guarantee on our workmanship. You can purchase with confidence, knowing your jewelry will wear well for many, many years.
Returns and Exchanges ✓
We offer 28 day returns on all listed items so you can purchase with confidence.