Hello

Welcome to Sturgis Jewelry. Our original designs by John Willers are handcrafted with care in sterling silver and solid gold in downtown LA.

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We're open

Visit our store at 1049 Main St Sturgis where you can see our full range during the Sturgis Rally! Follow us on IG to see our upcoming events in the US and Australia. Our online store is always open.

John's signature

Jewelry Collections

Jewelry by Type

Silver rings on hand

Our story

All our designs were born from the wild and creative mind of John Willers. Now our items are handcrafted in a small, family-run facility in downtown LA, overseen by John’s daughter and son.

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Gold rings on a hand over a Harley throttle

Handcrafted

We celebrate the skill of hand-carved waxes rather than digital design and 3D printing. Hand-carved items have character. Each item is just a little bit unique. We think that’s pretty cool.

Read about our jewelry

Classic lady's silver stacking rings over a leather riding jacket

The craftsmanship is incredible!

Wonderful customer service and stunning jewelry that truly sells itself. The craftsmanship is incredible! For the love of motorcycles and jewelry pieces that stay with you wherever your ride takes you.

Savanna P.

Sustainable and Ethical  

We use 100% recycled metals and responsibly sourced gemstones. All our items are handcrafted in the USA and we ensure everyone involved is paid a good, living wage.

Lifetime Guarantee  

We offer a Lifetime Guarantee on our workmanship. You can purchase with confidence, knowing your jewelry will wear well for many, many years.

Returns and Exchanges  

We offer 28 day returns on all listed items so you can purchase with confidence.